September 30, 2020

The Keurig Conundrum

Keurig Brewing Systems were introduced in 1998 and, since that time, About 2.5 million cups of Keurig Brewed ® are used in offices and homes in North America every day.

Once in awhile, customers will ask me if Inbru works in the K-Cup and I’ve always said that it does, as long as they use the MyK-Cup reusable filters. Inbru goes wherever ground coffee goes, so I knew it would work. However, I felt that I really didn’t understand the Keurig well and decided that I really needed to try it myself. I purchased a Keurig to do some testing and I want to share with you what I came up with!

Surprisingly, Inbru works really well in a MyK-Cup! That said, the coffee does not. It is really difficult, if not impossible, to get a good cup of coffee from a Keurig. I found the coffee to be so weak that it resembled tea and tasted like coffee-flavored water.

In my trials, I found that 9 grams of finely ground coffee and two scoops of Inbru is about all a MyK-Cup can handle. The water basically bores straight down the center of the cup, never mingling with the grounds to get a good extraction. The process is so fast and there is so little pressure, that the Keurig simply can’t make a tasty 6 fl. oz. cup of coffee. And who drinks only 6 fl. ounces of coffee? This reminds me of a quote from a David Sedaris short story. He’s talking about the food on his plate in an upscale Paris restaurant and says, something like, “…it’s so bad and there’s so little of it!”

I scoured the internet for hints and tips to improve the quality of my Keurig’s coffee and came up with one that I posted on the Inbru Facebook page recently. The author took a used Kcup, cleaned it out, cut the lip off and placed the MyK-Cup filter basket into it. Then she put the basket and plastic cup into the MyK-Cup housing. See article here:  This seemed to help a bit, but I came to the sad conclusion that the Keurig was developed for convenience and that people are more than willing to give up quality in return for convenience. If that weren’t enough, they’re also willing to spend a lot of money and add tremendously to the plastic waste problem. Keurig brewing systems are expensive and create tons (literally) of non recyclable plastic waste.

One thing we’re really proud of, here at Inbru, is that our product is completely compostable and all of our packaging is recyclable. Not to mention Inbru is pure, clean flavor. That’s a big deal to us and, we hope, to you.

This morning, I came across a blog post from Dear Coffee, I Love You that addressed the very issues I’ve been fretting over, regarding the Keurig. It was so informative and I wanted to share it with all of you. Read the article here:

What are your thoughts on the Keurig-type brewing systems? Are they revolutionizing or ruining the coffee industry? Are they a passing fad, or is this the way most Americans will make their coffee, in the very near future?

We’d love to hear your feedback!